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Lifestyle Sneaker
Minimal Lifestyle Sneaker Design
Product Design (Personal)
Problem Statement: Currently, there are few skate shoes that can be worn casually, while also naturally adapting to be worn formally and still remaining comfortable and stylish.
Opportunity Statement: We see an opportunity to design a simple, comfortable, and refined shoe that can be worn both casually/skating and in truly formal settings.
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Market Research:
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More and more people are beginning to work more casual jobs and need a shoe that looks nice with a blazer, yet still works with a casual day outfit.
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Shoes can get expensive, so people just starting out in the job market need a shoe that’s an all-round quiver killer.
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There needs to be a sneaker that can be comfortable enough to walk around in, work in, and participate in activities in, all while maintaining a sleek look.
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User Profiles:
City Dwellers
Casual Dresser Uppers
Long Commuters
Casual Businessmen
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Features: Vegan white leather, RF welded toe cap, perforated sidewall, branding flap on eye-stay, vulcanized sole, and simple, color matching stitching.
Sneaker Design Options:
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Medium Fidelity Prototype:
