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Lifestyle Sneaker

 

Minimal Lifestyle Sneaker Design

Product Design (Personal)

 

Problem Statement: Currently, there are few skate shoes that can be worn casually, while also naturally adapting to be worn formally and still remaining comfortable and stylish.

 

Opportunity StatementWe see an opportunity to design a simple, comfortable, and refined shoe that can be worn both casually/skating and in truly formal settings.

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Market Research:

 

  • More and more people are beginning to work more casual jobs and need a shoe that looks nice with a blazer, yet still works with a casual day outfit.  

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  • Shoes can get expensive, so people just starting out in the job market need a shoe that’s an all-round quiver killer.

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  • There needs to be a sneaker that can be comfortable enough to walk around in, work in, and participate in activities in, all while maintaining a sleek look.

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User Profiles:

City Dwellers

Casual Dresser Uppers

Long Commuters

Casual Businessmen

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Features: Vegan white leather, RF welded toe cap, perforated sidewall, branding flap on eye-stay, vulcanized sole, and simple, color matching stitching.

Sneaker Design Options:

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Medium Fidelity Prototype:

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