OUR/VODKA
SCOPE – INFLUENCER PACKAGING , LABEL REDESIGN , BASIL EDITION LABEL
ROLE – LABEL DESIGN, PACKAGING GRAPHICS, DIGITAL ILLUSTRATION



WHO IS OUR/VODKA?
Our/Vodka builds distilleries in the heart of the world’s most iconic cities, in order to tap into the art, culture, and people that make each place unique.
Our/Los Angeles, located in the heart of Downtown LA’s Arts District, embodies the beauty of the West Coast, from the mountains to the beach, and everything in between.
Our/New York, in NYC’s Chelsea neighborhood, is Manhattan’s first distillery in over 100 years. The epitome of style, it is characterized by the cool elegance its namesake has come to represent.

INFLUENCER PACKAGING
Our goal was to create a versatile packaging design that accentuates each city in a unique and visually appealing way.
INSPIRATION BOARD





IDEATION


MOCK-UP – CHOSEN DIRECTION (DISCOVERY BOX)

DISCOVERY BOX
We chose to move forward with the "Discovery Box" direction because of its flexibility with a variety of other cities including New York and Miami. Using a simple yet recognizable linear map, allows the consumer to identify the map art as their home city and be able to easily locate their distillery.
PACKAGING DELIVERY PHOTOS

LABEL REDESIGN
Our/Vodka wanted to create a fresh label that told consumers the story behind their product and their distillery in each city. This label had to be new and exciting, while also maintaining brand recognition.
INSPIRATION BOARD






IDEATION


LABEL MOCKUPS

SIGNATURE INDICATION - EVERY BOTTLE IS 'SIGNED'
SMALL BATCH
BOXING
POSTAGE STAMP EDGES - SMALL BATCH AESTHETIC
MINIMAL INFORMATION
- CLEANER LOOK
BOTTLE MOCKUPS
BOTTLE MOCKUPS


EVERY BOTTLE GETS A PERSONAL BATCH STAMP
STORY BEHIND THE DISTILLERY AND ITS VODKA
DESIGN INTEGRATION
Once a new label design was established, we integrated it into the rest of the distillery labels.
Because of the minimal and universal design of the preliminary label, we were able to seamlessly swap the necessary content to create an entirely new label for each city, without losing consumer familiarity with the brand.


ILLUSTRATED BASIL LABEL
At the distillery in New York, they offer a fresh basil infused vodka, so we decided to redesign that label as well. Our goal was to illustrate minimal basil leaves that compliment the brand aesthetic and accent the redesigned label.
BEHIND THE ILLUSTRATION
To maintain the brand aesthetic and not detract from the label itself, I decided to go with a simple line drawing of basil leaves.
