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H2O Hermosa is a premier getaway experience, located walking distance from the beach and pier in Hermosa Beach, California.
Overlooking the Pacific Ocean, filled with palm trees, and vivid scents of fresh sea air throughout, our guests' experiences will truly embody the lifestyle of Hermosa Beach. Modern and sophisticated within, enjoy countless high-end amenities such as our cozy rooftop lounge, fitness and wellness facilities, and seamless smart technology features. Just a walk away, relax with a guided yoga session by the ocean, dine at one of many oceanfront restaurants, or stroll down the pier as the sun sets. H2O Hermosa is the perfect escape for a peaceful stay.
Role / Project Scope
- Logo Design - Typography - Color Theory - Brand Guidelines - Collateral
Ideation
Revisited Icons










Chosen Icon
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Proximity to Ocean
H + H = H2O Hermosa
Modern Tech

The Logo is an 'H' split through the middle, separating each half with a swooping wave in the negative space. Because of our broad age demographic, we wanted to achieve a balance of classic luxury and modernity, so we designed a minimalistic serif 'H' for the overall icon.
Logo Clear Space

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Color Palette
RGB
187 221 230
CMYK
25 0 0 0
HEX/HTML
#BBDDE6
PANTONE
7457 C
RGB
255 255 255
CMYK
0 0 0 0
HEX/HTML
#FFFFFF
RGB
0 57 68
CMYK
95 63 54 47
HEX/HTML
#003944
RGB
71 151 168
CMYK
70 15 20 7
HEX/HTML
#4797A8
PANTONE
2220 C

H2O Hermosa uses two typefaces to express its unique, modern, and sleek aesthetic.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Mrs. Eaves
This typeface is the core representation of H2O Hermosa. It is the typeface that is used as the word mark in the hotel’s logo.
The only font to be used from this typeface is Mrs. Eaves Roman All Small Caps in order to maintain the hotel’s identity.
Avenir
This typeface is to be used in all of the hotel’s body copy for applications and external projects.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789

Collateral Applications Gallery













